Santa Barbara Business Network

Archive for October 2017

50 percent of all Startups Fail within their first 5 Years

If you’re in business today, you are doing better than most! Celebrate. Did you know that “roughly 50 percent of all startups fail within their first 5 years”? From an article written by Leigh Buchanan for Inc.: “Many others struggle to stay afloat, let alone grow.”  The September 2016 issue of Inc. includes interviews of…

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Authenticity

We hear people TALK about it, REFER to it.  What is it? Entrepreneur published an article entitled “10 Qualities of Authentic People”.   Below are a few highlights in the article. Review the list. How do you measure up? Wouldn’t it be great to connect with other like-minded professionals that at least strive to meet…

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Woman Loses Business and Home

Beyond Pearl Harbor Woman Loses Business and Home Consequence of Executive Order 9066 Executive Order 9066  was signed on February 19, 1942 by President Franklin D. Roosevelt, ordering the removal and mass incarceration of people of Japanese ancestry in the United States. All people of Japanese ancestry were excluded from the entire West Coast.   Each…

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How to "Flesh Out" Your Customer AVATAR

“AVATAR” “PERSONA” If you’re designing a new business card, website, an ad, a promotion, or preparing for a presentation – START HERE. Identify WHOM you are talking to, whom you are trying to attract to your business, special service or event. Here’s a valuable exercise: “Flesh Out” Your Customer Avatar Click Here for Instructions and Worksheets.…

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How to “Flesh Out” Your Customer AVATAR

“AVATAR” “PERSONA” If you’re designing a new business card, website, an ad, a promotion, or preparing for a presentation – START HERE. Identify WHOM you are talking to, whom you are trying to attract to your business, special service or event. Here’s a valuable exercise: “Flesh Out” Your Customer Avatar Click Here for Instructions and Worksheets.…

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