Santa Barbara Business Network

Posts by Gabe Parea

Email Marketing and Communications to Build Relationships

How do you develop your business communications?  How do you communicate to others about who you are, what you do, what your business can do for them? or simply share helpful tips from your expertise? Emails remain one of the most effective means of connecting with others – whether it’s for personal or for business…

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Daylight Savings Time Adjustment: Caffeine or Nap?

  Daylight Savings time change, although a mere hour difference, seems to hit hard for adjustments. You have a strong productive day, then hit a lull in the afternoon – somehow, you feel as if you’re energy fuel level is dropping rapidly.   As you review your action item list, what should you do? run to…

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Direct Sales with Today's Technology – How to engage Millennials

How to Attract Millennials to Your Direct Sales Company Who are the Millennials? “Millennials are technologically connected, ethnically diverse, socially conscious, and are much more segmented as an audience due to the rapid expansion of communication channels such as cable TV, satellite radio, and the Internet.  Millennials are less brand loyal, and due to the…

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Sharing Marketing Tips from Local Medical Professionals and Marketers

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How do medical professionals (doctors, dentists, health pros) find new clients today? This is the QUESTION I asked the Alignable community, of which the Santa Barbara Business Network is proudly highly recommended. The reason I asked the question was to survey our local business community and gather information that may be helpful for us to…

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LISTENING by Jim Cathcart | Communication Skill

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Listening Communication Tip from Jim Cathcart: A child once said that listening is wanting to hear. There is a big difference between merely hearing something and truly listening to it. Listening is an active behavior, it involves seeking the message, not just hearing the words. When you truly listen you seek the meaning in the…

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