Santa Barbara Business Network


Business Acts of Kindness

Charlie Brown message on gifts of kindness
The best gifts are given from the heart.

Examples from Random Acts of Kindness Your Customers Will Love
by Annie Pilon, Small Business Trends 9-28-17

Put a Handwritten Note in Shipped Packages

If you have an eCommerce business, your shipments can provide a great opportunity for random acts of kindness. Put handwritten thank you notes or other kinds of sentiments inside packages along with customers’ purchases.

Send Out “Just Because” Discount Codes

Discounts are popular for drumming up business. But they can also be a great way for you to show appreciation and kindness to customers. Send out some unexpected discounts to customers via email or so

Coupon Marketing Tips

Get Mobile

Mobile offers inspire an impressive amount of business. In fact, more than half of shoppers in the survey say they have visited a store, restaurant or other business after getting an offer on their mobile device while near the business location. Today’s mobile marketing solutions let you use geo-targeting — reaching out to specific consumers when they’re within a certain radius of your business. You can also use geo-fencing, which targets consumers on their mobile devices when they’re within a certain radius of your competitors’ businesses. Sending a coupon code at the right moment can lure customers into your business, and even get them away from your competition.

Use social media just to say thanks.

Offer to Wrap Gifts

For local retail businesses, you can offer to wrap items that your customers plan to give as gifts at no extra charge.

Send Thank You Notes

Start a Donation Program for Purchases

You can also show some kindness by giving money to worthy causes. Start a program where you donate a portion of purchases to a specific cause.

If you have a snow storm or other weather event in your area that could prohibit some elderly customers from leaving their homes, offer to bring food or other purchases to them instead.

For businesses that sell food items, you can make a difference in your community by donating any unused food items to local soup kitchens or food pantries at the end of each day.

Offer a Free Service for Local Homeless Residents

To help those who don’t have shelter in your area, you could offer free or discounted food items specifically for those in need.

Start a “Pay It Forward” Program

Or you could help your other customers make a difference by offering a “pay it forward” option where your customers can purchase an extra meal, coffee or other product to be given to someone in need at a later time.

Offer a “Pay What You Can” Structure

You could also offer a system where customers can simply pay whatever they can for your food or products, so that people who can’t afford much can still purchase what they need. And then those who can afford more have the ability to help others.

Leave Grab Bags or Care Packages in Your Lobby

If you want to help those in need in your community without making them actually ask for help, you can simply set out some care packages or grab bags with useful items in your lobby so that people can take what they need.

Really Listen to Customers

Showing kindness doesn’t have to mean offering a tangible item or monetary gift to customers. You can also simply listen to your customers when they want to talk.

Ask Questions

And you don’t have to wait for your customers to bring up issues or things to talk about. Ask genuine questions to get to know them.

Write Positive Reviews of Other Businesses

You can also show some kindness to other businesses in your community by leaving positive reviews for other businesses that you’ve patronized. This can help you create strong connections and even help your reputation around town.

Post an Inspirational Quote Each Day

A simple quote or positive thought can also go a long way toward creating a kind and positive atmosphere for your customers.

Donate Old Supplies or Inventory

If you have any old supplies or inventory that you’re not using anymore, donate it to community causes instead of simply throwing it away.

Host a Collection for Customers to Donate

You can also get your customers in on the donation efforts by hosting a collection or drive where they can bring in old items to donate to specific organizations or causes.

Put Out a Donation Jar for Special Causes

You can even keep it really simple and just put out a donation jar to collect change and small donations for specific community causes.

Start a Team for a Local Charity Walk

There are also plenty of different events and fundraisers, like races, team walks and more that support a variety of different charities. Put together a team of your employees and customers and then promote the event at your business.

Provide Fun Activities for Clients’ Kids

If you have a lot of clients or customers who bring their kids in with them, keep some simple activities like coloring books around to give them something to do.

Include a Fun Gift for Buyers with Kids

You can also provide small gifts for customers’ kids. Even something as small as a sticker or lollipop can make the experience memorable for them.

Follow Up After Purchases

After a customer makes a purchase, check in with them on the phone or via email just to ask about their experience and make sure they’re happy with their purchase.

Remember Customer Names

When talking with repeat customers, remembering their names can make a huge difference. Go out of your way to greet everyone personally whenever possible.

Suggest Products/Services from Other Businesses

You can also improve customers’ experiences even more by providing more than just your own products or services. If you get to know your customers and what they need, you can suggest products or services from other businesses just to be helpful.

Give Unexpected Gifts to Employees Who Provide Great Service

If you want to improve kindness among your customer-facing team members, you can incentivize great service by periodically giving unexpected gifts to those who go the extra mile.

Offer a Discount for Veterans

To show your appreciation to those who have served or are currently serving, offer a discount on your products or services for military veterans and their families.

Host Special Events on Holidays

You can show your appreciation to a wide variety of customers by hosting just-for-fun events on some holidays. Include little freebies or fun activities like live music that your customers will love.

Teach Customers a New Skill

Or you can provide extra value to customers by teaching a new skill for free. If you own a craft store, for example, host a monthly knitting circle or offer to teach specific sewing techniques to customers who have questions.

 . . .  read more acts of kindness and resource links at:

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