Santa Barbara Business Network


Come Home To Me ~ Picked Up by Justin Bieber

If you’re in business – you’ve heard how powerful story telling is.

The popularity of the song “Come Home to Me” seems be an example of the power of story telling.

One of the featured keynote speakers for our annual Santa Barbara Business Expo was Ernie Halter, musician producer, songwriter, residing in Nashville, TN with his wife and twin daughters. Ernie spoke on how to have a successful crowd funding campaign.

In October 2012 Ernie launched The 52 Songs Club via crowd funding website and raised $35,000 to write, record, and deliver a song per week to each of the 500+ project backers.  At the 2014 SBBE Ernie shared his story – when, why, and how.

Lisa Goe, eldest daughter of Gino and Sandy Goe, Founders and Executive Producers of the Santa Barbara Business Expo, is also a musician and songwriter, residing in Nashville. The 2014 SBBE non-profit to benefit through the expo’s publicity and receipt of a portion of the proceeds was Hope Refuge, a newly formed non-profit, developing housing for American girls rescued from sex trafficking. Asked by her parents if she’d like to do a benefit concert for Hope Refuge in the evening following the Expo, Lisa agreed and brought Nashville with her to Santa Barbara. The Benefit concert took place at the Santa Barbara Guitar Bar in the Funk Zone. Sloane Reali, also a musician and vocal coach who also taught at the Guitar Bar, helped make the connection between the network and this venue. Sloane emceed the first 3 years of the annual Santa Barbara Business Expo – as one of the founding SBBE Team members. She’s another to follow!

2014 SBBE Benefit Concert at the Guitar Bar
Musicians: Keaton Simons, Ernie Halter, and Lisa Goe

Benefit Concert



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