Santa Barbara Business Network


Power of Words and Communicating to Build Your Brand

The power of words – in speech and in writing. Nothing can replace the touch of a hand-written letter or a personalized card. However, although with best intentions of sending these special notes when we arrive to a place with a cushion of time
What is your brand?
Newsflash!!! It’s EVERYTHING about you! who you are, what you do, how you communicate,..
Your brand may be expressed visually through your logo, website, emails, advertisements, articles/blogs, events,.. It’s up to YOU
In the midst of our “busy” and sometimes “overwhelming” days, consider to take a break to be THANKFUL, and instead of making a list of all that is wrong or what needs to be done, make a list of all that is RIGHT and what IS done!
This is a great time to encourage others and share some tips from your expertise!
Email marketing remains one of the most effective ways of reaching others. Any use of the internet comes with risks – so even with emails you want to be alert. This is why for the Santa Barbara Business Network we have chosen to use Constant Contact Email Marketing as our provider, and I enjoy sharing good stuff – so when you have a moment you may like to read my blog, “Email Marketing and Communications for Building Relationships”
More news to come! but I just wanted to send out this quick note for those who are wanting to build their brand and are ready to reach out via email, and either don’t have an email provider or aren’t sure they are using the best one for them personally or for their business – this is my recommendation for Constant Contact for easy start up and growth. Check it out for free. I’ve tried others such as Mailchimp which is another option – yet my personal preference is Constant Contact, because I like to be able to pick up the phone and talk to a human when I want to. I’m a bit old-fashioned when it comes to communication and getting things done.
If you’d be interested in a Constant Contact email marketing hands-on workshop, send us a note and we will consider as a future SBBN event.
Best to You and Your Business,
Sandy Goe
CEO, Co-Founder
Santa Barbara Business Network
Constant Contact logo

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